Another million-dollar idea that won't make me a penny

U.S. brewers and their marketing folks are behind the curve on this one: beer for dogs. Their counterparts in Australia and The Netherlands—go figure, right?—are producing dog-safe (and beef-flavoured) malt beverages for canine consumption. This probably says something profound about both modern civilisation and the ancient bond between man and dog...but I'm not sure exactly what.

Also, I can't help wondering: Since most dogs will already drink beer if given the chance (definitely not a good idea), why the beef flavouring?

HT Daily Dachshund and Dog News for the lead.