This was shot at Cayuga Speedway near Toronto, with the camera car zooming past 760 frames of animation to generate the kineographic effect. The image floats around a bit as the car accelerates, but then holds steady and in-focus as the driver maintains a precise speed and distance from the wall. Here's the making-of-the-video video:
Special bonus: This film, also by DDB for Subaru, will bring back memories for a few people who have been with me without a hawk in the car. Right, Ev?